Alice is a multidisciplinary Creative Director who spent the past fifteen years building some of the world's most valuable brands. With a background in anthropology, she turns complex products into human-centered narratives, and builds teams that combine strategic clarity with meticulous craft.
She currently leads Brand Creative for Mac at Apple, where she's overseen its evolution through the transition to Apple silicon and several new product launches.
Previously, she spent nearly a decade in Berlin running international creative—most recently as Global Creative Director at Mercedes-Benz's lead agency, where she repositioned the automaker in culture through the story of Bertha Benz, which Forbes called "a lesson in history and marketing."
Her work has been recognized across all major industry awards; she's judged shows from Cannes Lions to Ciclope, and spoken at TEDx about how use the power of "no" to make ideas better.
Originally from Italy, she's now based in the Bay Area.
Over 90 international awards including Cannes Lions, One Show, D&AD, Webby, Ciclope, LIA, ADC, Eurobest, Effie. Ranked as one of the most awarded Creative Directors of 2020.