Alice is an award-winning Creative Director currently at Apple.

Over the last decade, she’s been leading multidisciplinary teams and integrated campaigns out of Rome, Berlin and Cupertino, both at agencies and in-house. 

Her work is influenced by a background in Anthropology and focuses on branded entertainment and transformation, while striving to foster a daring and diverse creative environment. 

Originally from Italy, she lives in Palo Alto with a German husband and an Australian Shepherd.
Over 90 international awards including Cannes Lions, One Show, D&AD, Webbys, Ciclope, LIA, ADC Global, ADC Europe, Eurobest, and Effie. Listed as one of the most awarded Creative Directors of 2020.

Cannes Lions
Ciclope Festival
New York Festival
Dubai Lynx
Art Directors Club of Germany
AICP Awards
Young Directors Award
L.A. Fashion Film Festival
Spotlight Festival
Connections Berlin
Berlin Fashion Film Festival
Gerety Awards
Golden Hammer Festival
Art Directors Club of Italy

TEDx “The Nos that ignite Creativity (Reggio Emilia)
Women’s Forum for the Economy and Society (Paris)
ADCN Creative Circus (Amsterdam)
G8 Creative Festival
Ciclope Festival (Berlin)
Inspiration Boat (Cannes)
OhYouWomen (Berlin)
ADC Festival (Hamburg)
Soho House Creative Talks (Berlin)
Berlin Fashion Film Festival (Berlin)
SheSays Berlin Moderator

Selected Press
Creative Vengeance Podcast Interview
Shots: Creative journeys and changing everything
Muse by Clio: Meet Bertha Benz and the Creative Director who resurrected her
Horizont: Video Interview mit Alice Bottaro
Muse by Clio: A man is haunted by his teenage self in this fun, poignant Mercedes film