I’m a multidisciplinary Creative Director who’s spent the past fifteen years between Rome, Berlin and Cupertino, shaping some of the world’s most valuable brands.

I’m currently the Brand Creative Director for Mac at Apple. Prior to that, I led the global transformation effort of Mercedes-Benz, focusing on connecting with a younger and more female audience.

With a background in Anthropology, I love working at the intersection of culture, brand strategy and storytelling: I made a feminist thriller about Mercedes-Benz’s origin story, turned the smallest Mac into an adorable stop-motion character, created a musical about software bugs for Apple’s developer conference, and exploded a ton of glitter (literally — we measured) to introduce Sony’s latest TV.

Along the way, I’ve been lucky to build and manage daring, world-class creative teams, whose work has been recognized with all major industry awards. I’ve also chaired juries at festivals like Ciclope, judged shows such as Cannes Lions, and shared my thoughts about creativity — gesticulating profusely — at events like TEDx.

Originally from Italy, I now live in Palo Alto with a German husband and an Australian Shepherd.

Contact
bottaro.alice@gmail.com