Hi. I’m Alice (pronounced Ah-lee-che, rhymes with ceviche).

I’m a Creative Director at Apple in California. 

Before that I spent almost a decade in Berlin, first leading European creative for Sony, Ebay and Deutsche Telekom at DDB, and then global campaigns for Mercedes-Benz.

My work is eclectic, strategically minded, and influenced by a background in Anthropology. I turned Bertha Benz’s pioneering car journey into a multi-awarded feminist thriller; made a musical about a software bug for Apple’s developer conference; celebrated the German constitution through the stories of immigrants; and popped thousands of glitter-filled balloons to introduce a TV.

I lead multi-disciplinary teams working on complex product launches and have a knack for insight-driven, human-centred storytelling that resonates globally. I’m obsessed with great craft and believe in fostering a collaborative and diverse creative environment. 

Along the way, I was lucky enough to be recognized with all major awards, judge shows such as Cannes Lions, and speak about creativity at several events, including TEDx.

Originally from Italy, I currently live in Palo Alto with a German husband and an Australian Shepherd.



Anthropology Degree, La Sapienza University

Leadership Certificate, Cornell University


2020 - Present
Creative Director, Apple, Cupertino

Creative Director, Mercedes-Benz @ Antoni, Berlin

Founder and Moderator, SheSays Berlin

2014 - 2016
Creative Director, DDB, Berlin

Senior Writer, DDB, Berlin

Writer, McCann, Rome


Over 90 international awards including Cannes Lions, One Show, D&AD, Webbys, Ciclope, LIA, ADC Global, ADC Europe, Eurobest, and Effie. Listed as one of the most awarded Creative Directors of 2020.


Cannes Lions
Ciclope Festival
New York Festival
Dubai Lynx
Art Directors Club of Germany
AICP Awards
Young Directors Award
L.A. Fashion Film Festival
Spotlight Festival
Connections Berlin
Berlin Fashion Film Festival
Gerety Awards
Golden Hammer Festival
Art Directors Club of Italy

Speaker & Press

TEDx “The Nos that ignite Creativity” (R. Emilia)
Women’s Forum for Economy and Society (Paris)
ADCN Creative Circus (Amsterdam)
G8 Creative Festival (Moscow)
Ciclope Festival (Berlin)
Inspiration Boat (Cannes)
OhYouWomen (Berlin)
ADC Festival (Hamburg)
Soho House Creative Talks (Berlin)
Berlin Fashion Film Festival (Berlin)
SheSays Berlin Moderator
Creative Vengeance Podcast
Shots Portrait: Creative journeys and changing everything
Meet Bertha Benz and the Creative Director who resurrected her
Video Interview mit Alice Bottaro
A man is haunted by his teenage self in this fun, poignant Mercedes film